I spent fifteen years in business journalism before I realised I'd been writing about the wrong companies.
The newsroom rewards you for chasing the loudest story — the IPO, the acquisition, the founder feud. But in three decades of reporting on Indian business, the firms I came back to weren't the loud ones. They were small, stubborn, deliberately uncrowded — companies whose founders treated growth as a side effect of doing the work well, not the point of it.
In 2022 I left Mint to write Quiet Companies, a book about thirty Indian businesses that have stayed under fifty employees on purpose, and what they've learned about culture that the rest of us are still trying to figure out.
I'm now working on a second book about family-run firms passing to a second generation — what survives the handover, and what doesn't.
I write a Sunday letter most weeks. I speak at about twelve events a year, mostly to founders. And I keep an open inbox.