Engineering
Notes on system design, the decisions behind the product, and lessons from operating an AI-managed marketing platform for small businesses. Opinionated, occasionally wrong, always honest about tradeoffs.
For most SMB-facing AI products, running your own thin agent loop against an LLM API is the right call. Here's when the platforms make sense and when they're just expensive indirection.
A one-line install, a sandboxed runtime, and a security model that survives someone copying your snippet. The decisions behind an embeddable AI assistant.
Default LLM voice is too hedgy, too disclaimer-heavy, and too transparent about how it's answering. Five small prompt rules that swing tone hard.
We ship new posts roughly monthly. Message the bot on Telegram and ask it to nudge you when something new drops — it can do that.