Intern Onboarding

Welcome! 👋 This is your guide to two jobs at NovaBuildBot:

1. Grow NovaBuildBot's visibility — get more people to find us on Google and social, and grow our Instagram + Facebook.
2. Test NovaBuildBot end to end — go through the whole experience like a real user and report anything broken or confusing.

You don't need to be technical. If you can use Instagram and read a chart, you can do this well. Read this page top to bottom once, then keep it open as a reference.

1. What is NovaBuildBot?

NovaBuildBot is an "AI Growth Manager" for small businesses. Instead of hiring a whole marketing team, one AI does it all — builds and updates their website, improves their Google ranking (SEO), posts to social media, manages their Google Business profile, runs an online store, and answers customer chats — 24/7.

The four products: NovaBuild (website), NovaStorefront (online store), NovaHub (the owner's dashboard), and NovaChat (the AI chat that talks to customers). We especially help medical practices — clinics, dentists, doctors.

Our promise: "We build practice brands — we don't just sell you marketing tools."

That's enough to market it accurately. The best way to really get it is to click around hub.novabuildbot.com yourself (ask for a login).

2. Learn the product (get hands-on)

The fastest way to understand NovaBuildBot is to be a customer for an hour. In your first days:

1. Sign up as a test business. Message @TheNovaBuildBot on Telegram and go through onboarding — watch it actually build a website. (This is also your first end-to-end test.)
2. Explore your NovaHub at hub.novabuildbot.com — click every page and see what each does with your test business's data.
3. Watch the AI agents work. Open the Inbox — the agents leave suggestions there (SEO fixes, social posts, website improvements). That's the product's "brain" in action; approve or reject a few.
4. Try each product: NovaBuild (the website it made you) · NovaChat (the chat widget that answers customers) · NovaStorefront (add a product in the Store) · NovaHub (the dashboard tying it together).
5. Read the customer wiki (left menu) — especially Getting Started, Managing Your Site, AI Agents, and Connecting Instagram & Facebook.

3. Understand the tools

We measure visibility with three tools. You can see all of them for NovaBuildBot inside the Hub. Click a tab:

4. Grow NovaBuildBot's visibility

NovaBuildBot's own site (novabuildbot.com) is already connected to GA4, Search Console, and the AI-visibility tracker — so you can measure everything in the Hub. Here are the levers you work:

Weekly rhythm

1. Monday — check the scoreboard. Write down clicks, impressions, average position (GSC) and users + top sources (GA4) in a "Scoreboard" sheet so you can watch them move week to week.
2. Tue–Thu — create. Draft + schedule social; pull one blog/SEO idea from a real GSC query.
3. Friday — publish (after review) and note what changed.

5. Social media playbook (Instagram + Facebook)

You'll run NovaBuildBot's own IG + FB directly (via Meta Business Suite — business.facebook.com — where you can see both accounts and schedule posts).

Brand voice — 4 rules

1. Friendly, smart, professional. A helpful expert, not a hard-seller.
2. Respectful and value-first. We take pride in providing value — never fear, guilt, or "you're failing without us."
3. Don't overpromise. Only claim what the product really does. Unsure? Ask before posting.
4. Never name the tech behind the scenes (hosting/cloud providers) — keep it about the customer's results.

Content pillars (rotate so it's not repetitive)

• Show the products — quick demos of a website built, a store, the AI chat answering a customer.
• The "AI Growth Manager" idea — one AI doing the work of a whole team, 24/7.
• Medical spotlight — how a clinic/dentist gets found online and fills appointments.
• Small-business tips — genuinely useful advice (even without a pitch) builds trust.
• Behind the scenes / social proof — results, before-and-afters, testimonials.

Cadence

3–4 posts/week on Instagram (mix of Reels + carousels + single images), cross-post the best to Facebook, 1–2 Stories on posting days, and reply to comments/DMs within a day.

Do / Don't

• ✅ Draft in a shared doc first · ✅ every caption has a clear takeaway + soft CTA · ✅ ask when unsure.
• ❌ Never post without review (early on) · ❌ no health-outcome claims · ❌ don't argue in comments — escalate anything negative.

6. Testing NovaBuildBot (end to end)

You're a fresh pair of eyes — exactly what good testing needs. Test the whole experience, not just the Hub: from signing up in Telegram, to the website Nova builds, to connecting social, to the NovaHub dashboard. Use a test business so you can try everything freely without touching real customers.

For every screen or step, ask 4 questions

1. Does it work / load (no error, no blank screen)?
2. Does everything you tap or click actually do something?
3. Does it look right on your phone, not just a computer?
4. Is any text or button confusing?

The full journey to test

1. Sign up — message the bot on Telegram, go through onboarding, and confirm a website gets built.
2. The website — visit the live site Nova made; check the pages, links, and mobile view.
3. The Hub (hub.novabuildbot.com) — walk every page in the left menu: Today · Inbox · SEO · Analytics · AI Visibility · Blog · Domain · Store · Appointments · Customers · Conversations · Campaigns · Availability · Agents · Team · Settings (every tab).
4. Connect things — link Instagram/Facebook, connect WhatsApp, add a Store product, change a setting and confirm it saved.
5. NovaChat — try the customer chat widget and the booking flow.
6. Do it all on mobile too.

Along the way, the AI agents leave suggestions in the Inbox — for example:

SEO agent · monthly review
──────────────────────────
TL;DR: Your site is currently invisible on Google — 0 impressions in 28 days.
PROPOSAL [HIGH]: Add a meta description + FAQ to the homepage so it can rank.
   [ ✅ Approve ]     [ ❌ Reject ]

Reviewing and approving those is part of the flow — try approving one and see what happens.

Bug report — keep it simple

For each bug, note 3 things and attach a screenshot:

1. What you were doing
2. What went wrong (vs. what you expected)
3. Phone or computer?

Drop them in the shared "Bug reports" sheet.

7. Tools you'll use

• NovaHub — hub.novabuildbot.com — the dashboard for SEO, Analytics, AI Visibility, Store, and everything Nova does.
• Telegram — where you talk to the bot and run signup/testing.
• Meta Business Suite — business.facebook.com — manage + schedule NovaBuildBot's Instagram & Facebook.
• Google Search Console & Google Analytics — the data behind the SEO/Analytics pages (usually viewed through the Hub).
• Canva — for post graphics.
• Google Drive — a "Social drafts" doc, a "Scoreboard" sheet, and a "Bug reports" sheet.

Questions? Ask early and often. 🚀